Before you begin to think that this is another Seo technique that may or may not work depending on the present algorithms of the search engines, give thought to it...
Everything on the net is Content.
The internet is a veritable treasure trove of info. Good, bad, valuable or not, the internet is exactly about providing info to people. That's why clever internet marketers know that people want information from their websites - not merely Seo enriched pages of advertising.
The loopholes that search engine optimizers have been attempting to use for high ranking in the search engine has made a plethora of sites that feature high keyword ratios, thousands of irrelevant hyperlinks and occasionally even redirection. These redirected websites attempt to create an optimized web page that the search engines will rank high however actually redirect the viewer to a less search engine friendly site.
Clearly, the search engines caught on. The websites that were obtaining the highest placements weren't constantly providing quality info or useful content. Actually, they not only lowered the ranking of these sites - they also took them out from the listings completely.
This sent a shock wave through the internet community and smart marketers became aware that there is just one sure approach to convince the search engines that they were meant to be at the top: Quality Content.
Not only do the search engines love content, but visitors do as well. By providing visitors with useful info and relevant links to other sites, they come back over and over! And that is not the sole benefit.
Because website owners are currently hungry for content, there is a huge market for informative articles that other website owners can use on their sites. By providing info to these websites in return for a hyperlink to your website, you get even more exposure, both to search engines AND customers.
Writing content for the big article directories and incorporating a signature or "about the author" towards the end of the article with a link back to your website is one of the greatest ways of creating free website traffic. If the article is well written and about a strong niche topic, the article will get found by many websites for their own sites, which can offer you with a wonderful list of viral links to your website. The more frequent your article gets picked up, the more chance there is for another webmaster to see it and pick it up, too.
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