1. Linking To Unhealthy Neighbourhoods
Whilst Google appreciates that no one can in truth control who hyperlinks to them, and due to this fact does not issue penalties for inbound hyperlinks from sites of dangerous repute, outbound hyperlinks are the exact opposite.
If you are linking to a web site that's for instance a know linkfarm, or spammy web site, then this can reflect terribly in your website and you will be penalised as a result.
When measuring up potential hyperlink partners or assessing a web site for an outbound link be very careful. Strive to take a look at the recipients personal outbound hyperlinks, in the event you find anything dubious then I would advise thinking twice about linking out to this website.
2. Duplicate Content material
There's nothing that search engines like google value above unique and high quality content, Im sure most of you will have heard the old quote "content is king", a popular saying within the SEO trade, well that remains true.
Google has no interest in ranking two pages with the identical content material highly, and as such has measure in place to make sure this does not happen! Check your web site regularly with a plagiarism detector like copyscape, when you discover any duplications of your intellectual property on the internet, then tackle the problem immediately.
Firstly by emailing the webmaster of the plagiarising web site and asking that they remove your content, or secondly by filing a digital millenium copyright infringement notice with Google if the webmaster doesn't delete your content. You could also think about paraphrasing your content to make it unique.
3. Paid Links
Buying links is always a risky enterprise, and for my part that is one thing I don't engage in, either for myself, or paying clients to whom I supply link building services, though I do know that many different search engine optimization companies do.
Purchasing hyperlinks is strictly in opposition to Googles terms of service and those who buy from identified hyperlink sellers can expect to be penalised as a result. Not only that but it's a common occurance for identified link sellers to loose PR on the next toolbar update, subsequently not only could you be punished, but also the Pr5 hyperlink you paid via the nose for is now a Pr2.
4. Page content Cloaking
The practice of displaying a different web page to search engines like google and another to readers is called cloaking, this is a firmly dishonest proceedure which is in breech of Google's terms of service, therefore it carries penalties.
There as several ways that content can be made invisible to viewers whilst being presented to search engines as a part of a web page, the primary and possibly oldest and broadly recognized technique is by rendering the text in the same color as the pages background.
One other way of cloaking text is by using css to put the textual content outside the viewable confines of a page. Google just isn't ignorant to either of those methods and therefore should you use these strategies, and also you get caught, your google rankings will suffer.
Whilst Google appreciates that no one can in truth control who hyperlinks to them, and due to this fact does not issue penalties for inbound hyperlinks from sites of dangerous repute, outbound hyperlinks are the exact opposite.
If you are linking to a web site that's for instance a know linkfarm, or spammy web site, then this can reflect terribly in your website and you will be penalised as a result.
When measuring up potential hyperlink partners or assessing a web site for an outbound link be very careful. Strive to take a look at the recipients personal outbound hyperlinks, in the event you find anything dubious then I would advise thinking twice about linking out to this website.
2. Duplicate Content material
There's nothing that search engines like google value above unique and high quality content, Im sure most of you will have heard the old quote "content is king", a popular saying within the SEO trade, well that remains true.
Google has no interest in ranking two pages with the identical content material highly, and as such has measure in place to make sure this does not happen! Check your web site regularly with a plagiarism detector like copyscape, when you discover any duplications of your intellectual property on the internet, then tackle the problem immediately.
Firstly by emailing the webmaster of the plagiarising web site and asking that they remove your content, or secondly by filing a digital millenium copyright infringement notice with Google if the webmaster doesn't delete your content. You could also think about paraphrasing your content to make it unique.
3. Paid Links
Buying links is always a risky enterprise, and for my part that is one thing I don't engage in, either for myself, or paying clients to whom I supply link building services, though I do know that many different search engine optimization companies do.
Purchasing hyperlinks is strictly in opposition to Googles terms of service and those who buy from identified hyperlink sellers can expect to be penalised as a result. Not only that but it's a common occurance for identified link sellers to loose PR on the next toolbar update, subsequently not only could you be punished, but also the Pr5 hyperlink you paid via the nose for is now a Pr2.
4. Page content Cloaking
The practice of displaying a different web page to search engines like google and another to readers is called cloaking, this is a firmly dishonest proceedure which is in breech of Google's terms of service, therefore it carries penalties.
There as several ways that content can be made invisible to viewers whilst being presented to search engines as a part of a web page, the primary and possibly oldest and broadly recognized technique is by rendering the text in the same color as the pages background.
One other way of cloaking text is by using css to put the textual content outside the viewable confines of a page. Google just isn't ignorant to either of those methods and therefore should you use these strategies, and also you get caught, your google rankings will suffer.
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